Usain Bolt’s Tracks and Records Franchise

Usain Bolt’s Tracks and Records Franchise

Usain Bolt’s Tracks and Records is looking for new opportunities to expand a restaurant franchise in Europe, the Middle East, and the United States. It is the first time the franchise is looking for new international locations after the first restaurant was opened about four years ago.  The combination of a strong brand, great restaurant model and high quality food products makes the Tracks and Records Franchise an amazingly appealing franchise offering.

 Tracks and Records franchise

The first location was on 7000-square-feet of space in Kingston, Jamaica and was an immediate success upon it’s opening. People loved the experience with a spacious bar and restaurant with multiple bars and lounges and has several screens streaming live sports action from around the world. It has more than 200 seats, VIP areas as well as hi-tech seating booths.


The KLE Group Limited has been working to refine their franchise concept since the first Usain Bolt’s Tracks and Records restaurant was launched four years ago. The KLE group whose focus is entertainment has been trying to find the right balance between entertainment and sports.


The Jamaican Restaurant Franchise has also been trying to capitalize on brand Jamaica and the growing global appeal of the track legend.  The launch of the franchise comes a few months after Usain Bolt sealed the ‘triple triple’ win. Having bagged three gold medals in three Olympic games, he became the best sprinter in history.


Jamaica is one of the top tourist destinations in the world. It has been described as a jewel in the Caribbean crown. The turquoise sea, golden beaches, rivers and springs bring tourists to this island nation from all over the world. The popularity of island as a top tourist destination has also promoted its traditional cuisine.


As a result Usain Bolt’s Tracks and Records franchise will also be looking to make the most of the growing popularity of themed and ethnic foods restaurants. Globalization and the rapid movement of culture, is largely responsible for the ethnic food trend.


More ethnic ingredients are part of restaurants menus. In the United States, ethnic based restaurant chains are growing at a faster rate than ever before. Countries like Peru have successfully capitalized on the ethnic food trend to bring in tourists into their country. Per the Peruvian embassy, 40% of tourists trickling into the country are inspired by the ethnic food trend that the country has been promoting. It is undoubtedly one of the first growing trends in the world.


Tracks and Records seeks to provide the Jamaican experience, which includes music, sports, food, and culture in one spot. Some of the popular traditional Jamaican foods on the menu include Jerk Chicken Spring Roll and Jerk Buffalo wings. There are also Jamaican versions of foods such as salads, beverages, deserts, pizzas, amongst others. They are often served with Jamaican sauces such as the Jamaican Buffalo sauce. Fans of Jamaican cuisine can enjoy traditional food, as though it came straight from the Jerk shacks on the island.


The launch of the first franchise outlet, coincided with the peak of the tourism season in Jamaica. The franchisors are confident that the franchise will be a success especially in markets targeting foreigners and tourists. With a recognizable brand, an appealing ethnic food offering and unique restaurant concept, the franchise are looking forward to great things in the coming months.


For more information on the Jamaican restaurant franchise model with Tracks and Records, Contact Us: