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Public relations officials say that using PR to keep your brand in front of the customer is not only cost-effective, but can significantly increase your target audience’s brand recall which can bring them back to you time and time again when they’re in need of a product that your company happens to offer. Non-paid media […]

If you’re not the best at advertising, don’t worry. It’s not all on your shoulders. Most major franchisors actually lead in regional and national advertising campaigns. That’s where part of your royalty (and other franchisees) royalty checks go. If your franchisor is newer, smaller, or doesn’t offer that, they should at least offer guidelines and […]

So far we’ve covered everything from the first moment the idea of owning a franchise bubbles into your mind to now having it built. You know about your community support, your rights, and what to look for in your territory. So now that your store is built and you’re ready to open, the question is […]

To put it as simply as possible: the franchisor is the owner of the brand or company. They are able to grant others the ability to use their name and reputation in order to open their own businesses with their trademarked service, look, and products. A franchisee is the individual who seeks license with the […]

Franchising looks like a great deal when you consider all the help you’re having, the training, the assistance in building your location, and the established reputation that people can trust. The thing for every franchisee to remember when they purchase a franchise is that they do not own a business. When someone purchases a Dollar […]

Every franchisor-franchisee relationship is different, even within the same company or brand name. The relationship will be specific between you and the franchisor and set, even starting from the very first time you make contact. Then from the personal level of franchisor-franchisee, there are the contract and business related relationships. Franchisor-Franchisee relationships come in three […]

The International Franchise Association (IFA) hasn’t been publishing numbers of franchise success for years. It’s easy to falsify number and statistics specifically. You should be wary of any business or franchisor who swears by numbers or claims success based on statistics.   What is a Brand and What Does it Do in Franchising? It’s key […]

There are two options when you are opening a business franchise. Those two options are product-distribution or business-format franchise. It’s important to understand the difference between the two before you take a step forward with your business franchising decisions.   Franchising Options   Product Distribution Franchise: This franchise looks a lot like a supply or […]

Franchising drives what we will call the entrepreneurial plane, taking businesses to a higher level, faster than ever. You will have a hard time driving down any city street, even in small towns, without passing at least one franchise. Franchising is so massive, that it is a part of just about any business line in […]