Mitch Baker-Chief Marketing Officer
323-825-5373, ext. 108
Release date: July 26, 2015
DRNK coffee + tea and Qwench juice bar, both born in Hollywood has launched with a combined total of 11 locations. DRNK is an edgy new franchise concept bringing a vibrant and sophisticated swagger to the segment while offering a distinctive class of coffee and tea products. Qwench juice bar is an innovative and evolutionary response to an emergent food trend focused on fresh ingredients, natural tastes and flavors, elevated nutrition, and powerful superfoods.
In addition to serving world class coffee and organic espresso, tea is part of DRNK’s DNA and offers a variety of teas from around the world. The DRNK brand has a full line of food with freshly prepared, made to order sandwiches and salads and parfaits.
DRNK differentiates itself with some unique and distinct features like a multi-head tap system dispensing organic cold brew coffees, iced teas and unique beverages like Kombucha.
The vision at QWENCH juice bar is simple – make genuine health and incredible taste live in perfect balance by offering a diverse selection of raw squeezed juices, smoothie blends and handmade Brazilian Super fruit Açaí.
There’s also multiple “wow factors” within Qwench the model. Fresh fruits and veggies are prominently displayed in a 15’-20’ wide bin enhanced by a system that mists the product keeping the display fresh and crisp. Another first in the juice segment is our produce washer built into the front counter and “bathes” product prior to cutting and juicing.
In Southern California there are six DRNK units, including two express sites on the USC campus. Qwench juice bar has five locations open in the Los Angeles area. Currently, two co-branded DRNK and Qwench units are in operation and both brands have launched franchise development efforts globally.
“No other concept in this space is offering brands combined in one space the way have presented it,” Mitch Baker, DRNK and Qwench’s chief marketing officer, said. ” This is the true sweet spot, targeting a variety of customer day parts in a proven model that works.”
A team of well tenured multi-unit operators created both DRNK and Qwench. Having successfully developed and operated brands with 5 internationally recognized food franchises, they understand the needs of the franchisee and developer. Most importantly, they have absorbed the positive methods practiced by those concepts and learned what works (and what doesn’t). They are focused on brand growth, profitability and support while delivering innovative and delicious tasting products.