How to Present the Franchise Disclosure Document (FDD)


Presenting the Franchise Disclosure Document (FDD) is a critical step in the franchise sales process. The FDD contains essential information about the franchise system, its operations, and legal obligations. Here are some steps to effectively present the FDD to potential franchisees:


1. Schedule a Meeting

Arrange a meeting with the potential franchisee to present the FDD. This can be done in person or through a virtual meeting, depending on the circumstances and the preference of the prospect.


2. Set Expectations

Start the meeting by explaining the purpose of the meeting and setting expectations. Let the potential franchisee know that you will be presenting the FDD, discussing its key sections, and addressing any questions or concerns they may have.


3.  Provide a Copy of the FDD

Ensure that the potential franchisee has a copy of the FDD well in advance of the meeting. This allows them to review the document and prepare any questions they may have.


4. Overview of FDD Structure

Begin by providing an overview of the FDD’s structure. Explain that it is divided into several sections, each covering different aspects of the franchise opportunity. Briefly outline the sections they will encounter, such as the franchisor’s background, franchise fees, franchisee obligations, and more.


5. Highlight Key Sections

Walk the potential franchisee through the key sections of the FDD, summarizing the main points and highlighting important information. This may include:


  • Franchisor’s Background and Experience: Discuss the history, experience, and track record of the franchisor, highlighting any relevant achievements or milestones.


  •  Franchise Fees and Costs: Explain the initial franchise fee, ongoing royalties, marketing fees, and any other financial obligations outlined in the FDD. Provide clarification on the payment structure and the services covered by these fees.


  • Franchisee Obligations and Restrictions: Discuss the responsibilities, obligations, and restrictions placed on franchisees as outlined in the FDD. This may include territory restrictions, non-compete clauses, operational guidelines, and quality standards.


  • Training and Support: Explain the training programs and ongoing support provided by the franchisor. Discuss the initial and ongoing training modules, access to operational manuals, marketing materials, and any other support systems available to franchisees.


  • Renewal and Termination: Discuss the terms and conditions for renewing the franchise agreement and any provisions for termination or transfer of ownership. Address any specific requirements or conditions outlined in the FDD.


6. Encourage Questions and Discussion

Throughout the presentation, encourage the potential franchisee to ask questions and seek clarification on any aspects of the FDD. Address their concerns and provide detailed explanations where necessary. This helps ensure that the potential franchisee has a clear understanding of the information presented.


7. Document Acknowledgment

Once the presentation is complete, have the potential franchisee sign an acknowledgment form indicating that they have received and reviewed the FDD. This form serves as proof that they have been provided with the required disclosure document.


8. Follow-Up

After the FDD presentation, follow up with the potential franchisee to address any additional questions or concerns they may have. This demonstrates your commitment to open communication and helps build trust throughout the sales process.



Remember, it’s important to consult with a franchise attorney or legal professional to ensure compliance with applicable laws and regulations regarding the presentation of the FDD. They can provide guidance on the specific requirements and best practices for your jurisdiction.


For more information on how to franchise your business, contact Franchise Marketing Systems (FMS Franchise):