California Grill

NOTHING BRINGS PEOPLE TOGETHER – OR CUSTOMERS TO YOUR DOOR – LIKE GOOD FOOD.

Almost every community has its share of restaurants, but the truly successful ones become neighbourhood landmarks. California Grill has several distinct qualities that set us apart from the competition, making a franchise a solid investment.

Strong ROI and additional revenue streams
Capitalizing on both traditional and recent trends in restaurant revenue generation, California Grill offers not only takeout and in-person dining but also catering services, ghost kitchen selections, and chef-quality meal kits for busy families and working professionals.

Successful operating prototype
The strength of the operating model will allow for similar duplication in new markets and is operationally structured to run smoothly with a reasonable workload for an owner/operator.

Strong brand
Via consistent use of marketing collateral, the California Grill brand is easily recognizable within its market and is known for offering gourmet breakfast, lunch and dinner offerings made with the freshest ingredients at competitive prices.

Local business anchor
More than just a place to eat, the California Grill flagship is a trusted community establishment. Our business model encourages high visibility and customer loyalty by providing reliable service, consistent quality and participation in numerous local charities and events.

Bulk discounts and streamlined ordering
California Grill’s internal purchasing system allows for the negotiation of quantity discounts on behalf of all its members, saving franchisees both money and time.

ABOUT THIS FRANCHISE

Not just your average neighbourhood grill.

Family-owned and operated, California Grill was founded in 1996 and has evolved into a highly successful modern family restaurant serving breakfast, lunch and dinner. Priding itself on serving both traditional and unique dishes using only the freshest ingredients in a warm, light-filled atmosphere. California Grill has taken the upscale fast-casual restaurant model to another level. Recognizing the market demand for quality, reasonably-priced food and superior service delivered with a touch of sophistication, California Grill is confident that its proven business model will be a popular and profitable addition to the competitive franchise landscape.

CALIFORNIA DREAMING? SEE IF YOU HAVE WHAT IT TAKES.

The ideal California Grill franchisee comes from an entrepreneurial or restaurant background. The number one quality necessary for success is a dedication to customer satisfaction and relationship-building and a high level of competence in marketing and sales. Beyond that, potential franchisees should also possess these characteristics:

Good organizational skills
A restaurant has many moving parts, so staying on point with P&Ls, inventory, ordering, scheduling and staff management means that a franchisee must be able to multitask.

Management abilities
Fast-paced working environments like California Grill require well-honed problem-solving and decision-making skills. A franchisee should have prior business ownership experience if they intend on being the owner/operator.

High personal standards
California Grill’s reputation has been built on delivering quality products and exceptional service in a fun, welcoming environment. The continued success of the brand image requires franchisees to show the same degree of integrity and commitment to the customer experience.

TRAINING AND SUPPORT

We help provide a recipe for operational success...

With well-defined processes and systems in place, allowing for ease of replication, California Grill will provide a comprehensive two-step training program prior to the commencement of operations, including training at both the franchisor’s and franchisee’s locations.

Ongoing support will also be provided in these areas:

Field/Operational Support
Our operational support includes unit operations, maintenance, customer-service techniques, product ordering, pricing guidelines, and administrative procedures.

Ongoing Business Development Support
We will provide our continued research methods and techniques to enhance unit-level profitability.

Marketing Support
Your contribution to the marketing fund provides you with access to our recognizable brand via the development of advertising materials and strategies, consumer marketing plans, and materials.

OPPORTUNITY BY THE NUMBERS

Franchise fee: $40,000 (additional units $32,000)

Min. investment with training: $277,600 (with franchise Fee)

Royalty fee: 5% of gross sales

Required Local Marketing Expenditure: 3% of gross sales

For good food, a good mood, and a great investment opportunity, don’t miss the chance to join the California Grill, franchise family.

To get started, please fill out the franchise form or visit our website www.californiagrillfranchise.com