Epoxy Flooring Franchise Opportunities Expanding
The Flooring and coatings industry has recently gone through significant expansion and growth throughout the industry. This in turn has led to significant expansion within the flooring franchise segment, in particular within the epoxy flooring and coatings franchise segment. What has driven a large part of this is the expansion of this segment into other market categories. More and more residential opportunities along with a wider range of commercial flooring applications have come into practice in the market space allowing for more work, bigger projects and an extremely diverse and exciting franchise market segment.
Originally, the epoxy flooring and coatings market was pretty focused on just the industrial application segment, particularly for cases where manufacturing or food processing plants needed flooring solutions that would provide seamless and easy to clean environments. These are still significant opportunities for epoxy flooring franchises, but now the market has expanded into a wide variety of new commercial applications including restaurants, retail, dealerships, showrooms and kitchens along with other flooring clients. This expansion into new fields has opened not only new market spaces, but entirely new revenue streams in areas where the work is essentially virgin to the industry segment.
Most epoxy flooring franchises start out in residential and then graduate into the commercial work. This is true with the Xpedite Coatings franchise model, a new flooring franchise which has been in business for almost ten years, but just launched the franchise model to accommodate the growing market segment and need for representation across the U.S. in new areas of the country. The brand has done work primarily in Texas, but has had interest in doing large jobs in markets from the Southeast, to Chicago, to California.
The Xpedite Coatings franchise is one that also offers a strong marketing system allowing franchises to leverage a system that has worked in the past to consistently and cost effectively generate leads for new customers interested in epoxy floor systems and coatings for their residential or commercial job. These lead mechanisms start with web marketing and SEO, Pay Per Click and PR work that drives traffic back to franchisees, but also incorporates radio, Print and referral marketing to drive business into the Xpedite model.
Flooring franchise systems have also benefited from a generally lower initial investment which provides franchisees which a much higher rate of return on their capital. High profit margins combined with a reasonable cost of entry allow for a strong investment potential. The market is big and growing providing epoxy flooring franchisees with a strong opportunity for growth. They do need to be sales oriented and comfortable in front of the customer, but the nice part is that when you choose a good franchise brand like Xpedite Coatings, which good leadership and a vested interest in a franchise partner’s success, the likelihood of the flooring segment of franchising being a good one increases significantly.
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