Choosing the Right Franchise: 15 Key Questions to Ask


Investing in a franchise can be a life-changing decision that offers the potential for financial success and personal fulfillment. However, not all franchises are created equal, and it’s crucial to ask the right questions when evaluating franchise opportunities. These questions will help you make an informed decision, align your goals with the right franchise, and mitigate potential risks.


1. What is the Initial Investment?

Understanding the upfront costs is essential. Ask about the franchise fee, equipment, leasehold improvements, and working capital requirements. This will help you determine if the investment aligns with your budget.


2. What Are the Ongoing Fees?

Franchisors typically charge ongoing fees, such as royalties and marketing fees. Inquire about the fee structure and how it may affect your profitability.


3. What Support Does the Franchisor Provide?

Ask about the training and ongoing support the franchisor offers. A reputable franchise should provide comprehensive training, marketing support, and operational guidance.


4. What is the Franchise’s Success Rate?

Request information on the success rate of existing franchisees within the system. High success rates may indicate a strong franchise.


5. Can You Speak to Current Franchisees?

Speaking with current franchisees can provide invaluable insights. Ask the franchisor for a list of franchisees willing to share their experiences.


6. Is the Franchise Territory Protected?

Learn if the franchise offers territorial protection to prevent oversaturation of the market. This is crucial for your long-term success.


7. What Are the Renewal Terms?

Understand the terms and conditions for franchise agreement renewals. Ensure they align with your long-term goals.


8. Is Financing Available?

Inquire if the franchisor provides financing options or has partnerships with lenders. Financing can make the initial investment more manageable.


9. How Long is the Franchise Agreement?

Determine the duration of the franchise agreement. This can vary, and you should be comfortable with the commitment.


10. What Is the Marketing Strategy?

Ask about the franchisor’s marketing strategy and the support they provide for local marketing efforts. Effective marketing is essential for attracting customers.


11. What Is the Franchise’s Growth Plan?

Learn about the franchisor’s growth plans. Expansion can indicate a healthy and ambitious franchise.


12. What Is the Franchise’s Brand Reputation?

Research the franchise’s brand reputation. Online reviews and industry recognition can give you insights into its public perception.


13. What Are the Exit Options?

Understand the options for exiting the franchise. Some franchises allow for resale, while others may not.


14. What Are the Franchisee Requirements?

Ask about the qualifications and experience required to become a franchisee. Ensure you meet these requirements.


15. What Are the Terms of the Non-Compete Clause?

Review the non-compete clause in the franchise agreement. Understand any limitations it may impose on your future business ventures.



Choosing the right franchise is a significant decision that requires thorough research and careful consideration. By asking these key questions and conducting due diligence, you can make an informed choice that aligns with your goals and sets you on the path to a successful franchising journey.


For more information on how to choose the right franchise model, contact Strategic Franchise Brokers: