Why Do Breakfast Franchises Make So Much Sense?

Breakfast Franchises? 

You might be wondering why as a food service investor you would consider the fast-casual breakfast franchise market as your next business venture and what about this specific segment within the food space makes it so attractive?   For the last 20 years, fast casual restaurants have been the leaders when it comes to growth in the food service franchise market. Concepts have gotten quicker, leaner and more attractive in all restaurant segments.

The reason behind the growth is simple. Consumers are eating out more and more and good food at a fast casual price point. Today’s consumers are faced with ever growing busy schedules, from commuting to kids’ activities, consumers are busy down to the last minutes of their day. When you match consumers’ evolving tastes with a creative restaurant concept such a fast casual breakfast franchise, you have a recipe for success.

Why Choose the Breakfast Segment in Particular out of the Fast Casual Market?

The reason that fast casual breakfast franchises are such a great option is simple. Lunch and dinner restaurants have already made their mark and the category is much more competitive in most markets. There’s a few top competitors and it’d be hard to steal the show from them. With breakfast, there’s relatively little competition and almost no competition when it comes to large brands competing for fast casual breakfast on a nationwide scale.  With less competition, you know that with the right concept and the right franchise, you have more opportunities for air-time.   

What’s so Great About Serving Breakfast in the Fast Casual Scene?

When you venture into the fast casual breakfast segment of the market, there are some truly wonderful opportunities. For starters, the cost of goods that will be served tend to be lower than they are for lunch and dinner options.  Lower cost of food means better bottom line for the business.  Second, the breakfast franchise market creates an opportunity for work life balance that is generally unmatched in the food service market.  When you open a breakfast franchise, your day starts early, but you also can typically end your day mid-afternoon and be able to spend time with family or actually have a life outside of the business.    

One way to remain competitive in this evolving market is to offer up an imaginative cuisine with new and innovative menu options. Some people might think you can’t do much with breakfast food but that couldn’t be further from the truth. People like a range of foods for breakfast so it’s easy to beef up your menu and draw consumers in. You can easily offer signature condiments, new or rotating cheeses and premium proteins to give consumers what they are looking for while adhering to the fast casual business model.

If you’re still not convinced, here’s a couple more thoughts about venturing into the fast casual breakfast franchise scene. Consumers are interested in heart, brunch-type breakfast dishes that offer health and keep them fuller longer. Consumers are also increasingly more concerned with sourcing and where their food comes from. Vegetarian consumers are also on the rise and part of the market. These are just three more aspects to consider when thinking about profitable niches that will help your fast casual breakfast franchise take off and have growth that you’ll have to see to believe.  If you’re interested in more information on this delicious breakfast opportunity, contact us today!

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