{"id":1479,"date":"2016-03-07T11:21:24","date_gmt":"2016-03-07T16:21:24","guid":{"rendered":"https:\/\/franchiseconduit.com\/?p=1479"},"modified":"2015-11-04T10:28:05","modified_gmt":"2015-11-04T15:28:05","slug":"put-the-i-in-franchising","status":"publish","type":"post","link":"https:\/\/www.franchiseconduit.com\/put-the-i-in-franchising\/","title":{"rendered":"Put the \u2018I\u2019 in Franchising"},"content":{"rendered":"

When you get into franchising, you will quickly realize that there are less choices for customization in franchising than there is if you\u2019d open your own small business. That\u2019s one of the drawbacks that most franchisees agree with in order to adopt a system that has been created ahead of time to make business ownership easier on their part. Yet, most franchisees still want to add a bit of their personal touch to the franchise or business that they own. They don\u2019t want to be just <\/span>another<\/span><\/i> location for <\/span>brand<\/span><\/i>. They want to be <\/span>Johnny\u2019s<\/span><\/i> version of <\/span>brand<\/span><\/i>. While there are limitations to what you can do to personalize your franchise, there are still ways you can make it your own.<\/span><\/p>\n

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Add the Local Touch\"shutterstock_158522159\"<\/a><\/b><\/h3>\n

Many franchisors will actually love that you add a local flavor to their franchise as it not only personalizes the location to you, but also to your local demographic. Franchisors will rarely know the places<\/a> they\u2019re franchising as well as their franchisees will because franchisees usually pick places they\u2019ve grown up in or have lived in before. With the knowledge as a citizen there, you can usually recommend certain products or decorations around certain holidays that have a meaning for that area.<\/span><\/p>\n

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Personal Customer Service in Franchising
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This is something that is almost 100% in your control as long as it meets the franchise\u2019s set standards<\/a>. You can take your customer service to infinity and beyond when you\u2019re doing franchising or inspire specific greetings so long as it meets the franchise\u2019s operation manual standards. You are the face of the company in that city, district, or block, so it\u2019s important to keep the franchisor\u2019s brand in mind, but do it your way.<\/span><\/p>\n

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Campaigning in Your Business
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\"shutterstock_129169541\"<\/a><\/b><\/h2>\n

There\u2019s one thing that your franchisor can\u2019t do in your district and that\u2019s campaigning <\/a>in the community. To add a personal touch that could never be done by someone not located in your area, consider getting involved with the community to run a large campaign either through an event with other business owners or a marketing campaign that intertwines your business as part of the community because it is part of the community.<\/span><\/p>\n

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At the end of the day, as you\u2019re part of franchising, you will always need your franchisor\u2019s \u2018okay\u2019 before you go through with any chances to the franchise, but so long as it doesn\u2019t challenge the franchisor\u2019s brand image, most are inclined to say yes.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

When you get into franchising, you will quickly realize that there are less choices for customization in franchising than there is if you\u2019d open your own small business. That\u2019s one of the drawbacks that most franchisees agree with in order to adopt a system that has been created ahead of time to make business ownership […]<\/p>\n","protected":false},"author":15,"featured_media":1207,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[526],"tags":[527],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.franchiseconduit.com\/wp-content\/uploads\/2015\/04\/why_buy_a_franchise.jpg","acf":[],"_links":{"self":[{"href":"https:\/\/www.franchiseconduit.com\/wp-json\/wp\/v2\/posts\/1479"}],"collection":[{"href":"https:\/\/www.franchiseconduit.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiseconduit.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiseconduit.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiseconduit.com\/wp-json\/wp\/v2\/comments?post=1479"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiseconduit.com\/wp-json\/wp\/v2\/posts\/1479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiseconduit.com\/wp-json\/wp\/v2\/media\/1207"}],"wp:attachment":[{"href":"https:\/\/www.franchiseconduit.com\/wp-json\/wp\/v2\/media?parent=1479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiseconduit.com\/wp-json\/wp\/v2\/categories?post=1479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiseconduit.com\/wp-json\/wp\/v2\/tags?post=1479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}