Tag: franchisor

How do you own a franchise? By Dara White, Franchise Consultant, Franchise Marketing Systems Atlanta Georgia   There are two ways that an individual or company can own a franchise. A Franchisor is an owner of a franchise model which specifically controls the parent company, trademarks, and products. A franchisee is a company that owns […]

WHO IS A FRANCHISEE?   Who is a franchisee?  It is estimated that there are nearly 750,000 franchise establishments in the United States; undoubtedly, some of these are multi-unit owners.  In any event, there are hundreds of thousands of franchisees and they all have one thing in common, they took a leap of faith to […]

  A franchise sale takes some times months, even years to close the sale.  This process and timeline takes some getting used to for more sales professionals who have not been in the franchise industry before and are just starting their franchise marketing campaigns.  Franchise sales are a unique sale and in most cases are […]

Every franchisor-franchisee relationship is different, even within the same company or brand name. The relationship will be specific between you and the franchisor and set, even starting from the very first time you make contact. Then from the personal level of franchisor-franchisee, there are the contract and business related relationships. Franchisor-Franchisee relationships come in three […]