Search Results for:

Oct 12
Understanding FTC Guidelines for Item 19 Disclosures in Franchise Documents

  Item 19, also known as the “earnings claim” or “financial performance representation,” is a crucial section in a franchise disclosure document (FDD). It provides potential franchisees with information about the actual or potential financial performance of the franchise opportunity. However, the Federal Trade Commission (FTC) regulates the use of Item 19 disclosures to ensure […]

Sep 29
How to Market and Promote a Franchise Effectively

Selling a franchise is a multifaceted endeavor that requires careful planning, effective marketing, and a deep understanding of the franchise industry. Whether you are a franchisor looking to expand your brand or a franchisee seeking to sell an existing business, the process can be challenging yet rewarding. In this comprehensive guide, we will explore the […]