Support and Training
The diverse backgrounds and unique skill sets of the That Burger Spot Franchising, Inc’s management team first came together in December of 2016 they began to develop the idea for the location in Riverdale, GA. The business started as Cedric Pool, a pharmacist by trade, was forced to transition his career. He launched the first location, built processes, policies, standards, and vibrant menu and is now opening a second company-owned location in Jonesboro, GA. With the knowledge and operational experience gained from these ventures, That Burger Spot’s next project is to expand the business via franchising.
The system itself is well positioned and poised for growth with a proven track record and highly experienced operations and management team. The business model is reasonably simple for someone with a foodservice background. All of the food is sourced from quality national and regional suppliers with potential for economies of scale as we grow the business. The vision and business objectives are derived from the current Management Team’s vast experience and business acumen in multiple sectors.
The concept fits very well into today’s franchise marketplace. It is a fast-casual business model that allows for a reasonable and wide range of initial investment options, as each franchisee will be responsible for their own site selection and build-out, with help and approval from the Franchisor. A franchisee can get into the business with all the required initial inventory and equipment - all for around $150,000 (we will be keen on making sure they will be suitably capitalized). The business can be highly profitable and is a flexible and scalable business model, which would allow for a franchisee to add revenue and profitability as appropriate to operational capabilities and market size.
The franchise management company (presumably, That Burger Spot Franchising, LLC) will be based out of Atlanta, which will be wholly owned by current Management Team, along with the two company-owned units (owned by a separate entity, That Brand, LLC). The corporate unit in Jonesboro will be used as the operating flagship for operations and prototype for the business model. We will use this unit as the benchmark for our expansion and will focus growth into select Southeastern U.S. markets initially.
Through franchise development, That Burger Spot will have the ability to operate locations in new markets without the cost and management responsibilities that would come with additional company-owned territories. Because of the attractive potential return on investment, franchise development holds enormous potential. By franchising the brand and establishing the ability to deliver this amazing burger experience on a national basis, That Burger Spot will have the ability to be valued much higher than a chain of company owned units.
The That Burger Spot operating model has been structured with well-defined processes and systems in place, which allows for ease of replication and will make for a straightforward training program with new franchise partners.
The That Burger Spot facility will be a fixed retail location capable of operating in various markets. The operating model is relatively simple from an operational standpoint, but delivers an extremely diverse and quality experience to the customer with great results to the bottom line. The That Burger Spot model offers consumers the opportunity to purchase gourmet burgers, wings, and flavorful sides, all at competitive prices.
Locations will range in size up to 1,500 square feet and will be located in areas with annual rent per square foot of $18, on average (depending on the area. The interior of each location will be warm and inviting with natural light exposure, black, white, or metal paneled walls and red and/or black furnishings, and other brand imagery throughout.
Employees and management in the units should be courteous, professional and should have an expert understanding of the menu as to offer an educational dining experience. The counter staff will have branded uniforms and will enrich the high-energy environment that sets That Burger Spot apart from other fast-casual restaurant settings.
Although the product line may vary slightly by location, most of the products carried by each That Burger Spot location will be purchased through a third party vendor/supplier. The Franchisor will have final approval of anything sold in the business.
That Burger Spot prides itself in offering the customer variety and choice. Between 70-80% of the customers order their burgers “Freestyle”, meaning that they build their own burger. They have a choice of 8 different proteins and over 26 toppings. That Burger Spot also offers the favorites, which include 8 different pre-selected burgers like THAT Just Wakin’ Up and THAT Jive Turkey. In addition to burgers, customers can also choose from a variety of side options including fries, onion rings, sweet potato fries, and more. That Burger Spot’s focus on the experience pushes the concept into another realm, combining delicious food with popular music in what amounts to a great place to retreat from the daily grind while spending time with friends or family.
The most important factor in analyzing That Burger Spot is the service and overall experience. That Burger Spot staff members are professional and knowledgeable while ensuring their customers can enjoy the atmosphere and delicious food with exemplary service.
A member of That Burger Spot field support staff will visit each franchisee according to the following schedule:
It is estimated that That Burger Spot will need to hire one field supervisor for every 20-25 franchises in the field. This is a relatively “de-leveraged” support model that should allow for the high quality of support and guidance provided to franchisees. The Franchisor will incorporate a formalized mechanism for ensuring quality control among franchisees that will be implemented by these field supervisors. Designated staff members will perform supervision of field support duties.
In addition to field support, members of the Franchisor organization will provide the services listed below. The Franchisor may assign a specific person to cover each of these support areas (one person may be assigned to more than one task). The names of support staff members who are officers, directors, or have significant management responsibility in conjunction with franchisees will be disclosed in the That Burger Spot Disclosure Document. The Franchisor has the responsibility to assign a person/people to each task during the development of the franchise program.
The Franchisor will provide ongoing training and support in many areas critical to the success of the franchisee's business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines and administrative procedures.
That Burger Spot will coordinate development of advertising materials and strategies for the benefit of all members of the franchise network. It will also supply franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchisee chooses to develop. Eventually, all marketing materials and collateral may be uploaded on to an intranet that would provide the franchisees the ability to download documents whenever needed.
The Franchisor or its affiliate will negotiate quantity discounts on behalf of all of its members, passing some or all of these savings on to the franchisees. It will also facilitate the ordering process through its internal purchasing system. This will include elements such as consumables, food, retail items, marketing materials, and other needed items for operating a That Burger Spot location.
Reporting directly to administration, this department is responsible for the financial and legal oversight of franchisees. That Burger Spot will be providing support and guidance to franchisees on how to manage their books, but they may be ultimately instructed to hire their own CPA for their individual business.
Ongoing Research and Development
That Burger Spot management and leadership will continue to research methods and techniques for franchise operations (including purchasing and promotional schemes) that enhance unit-level profitability. There will be continued research and development on how to better operate the locations and how to more profitably manage a That Burger Spot franchise.
Join an emerging concept serving the increased need for a better company. Join the growing number of owners who have taken control of their futures. Join That Burger Spot Franchising and open your own That Burger Spot location.
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