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Pizza Guys is a California chain of pizza restaurants, specializing in a variety of gourmet pizzas, from Tuscan Garlic Chicken, to Bacon Chicken Supreme, Artichoke Fiesta to Texas BBQ. Or, they offer, build-your-own pizza with customers’ selection of toppings. Pizza is of course Pizza Guys specialty, but the restaurants also offer penne pasta dishes, a variety of chicken wings, a long list of salads and side orders, and drinks. In 2012, Pizza Guys introduced its latest menu item, Cheezee Bacon Bread, which so far is proving to be a hit.
Liquid capital required
Net worth required
$200,000 - $500,000
$78,300 - $262,500
Units in operation
Pizza Guys franchisees are outfitted with the recognizable fixtures, furnishings and signage that have made the Pizza Guys restaurants a successful brand since it opened in 1986. In addition, the restaurant’s dependable list of recipes for specialty pizzas, pasta dishes, wings and sides will help enormously in growing a steady clientele. In the pizza industry, high volume is the key to high profits, and the Pizza Guys menu, surroundings and emphasis on good service help franchisees build a loyal customer base that will keep the restaurants busy with consistently high volume for daily lunch and dinner serving times. Pizza Guys has developed a loyal customer following throughout Northern California and is taking full advantage of social media to build their base and interact with customers to engender optimal relations and brand loyalty.
Pizza Guys was established in 1986 in Sacramento, California, and has since spread to 61 locations around the greater Northern California region, with one location in Nevada. Pizza Guys is owned by RSM, Inc.
Startup costs to open a Pizza Guys franchise are comparatively low. The franchise fee to join the company as a franchisee is $15,000, and the initial investment fee ranges between $121,000 to $359,000, depending on location and whether the equipment and furnishings are purchased or leased from the company.
The Pizza Guys company owners are avid fans of the Sacramento Kings, and of the National Basketball Association, and frequently attend games, Tweeting to the fans and customers from courtside.
To get started, fill out the franchise form.