Support and Training
Since its founding in November of 2015, the Globbing Management Team has spent years building, managing, and perfecting the Globbing business model and operating structure. Since opening this first location, Globbing has learned the online retail business from the inside out and has grown into an online shopping hub that is stronger than ever. There are now five operating units (with potential to open more) and the company is looking for alternative growth strategies. For these reasons, among others, Globbing has decided to begin franchising as a vehicle of growth to international markets under a common system and name.
The system itself is well positioned and poised for growth with a proven track record and highly experienced operations and management team. The business model is relatively complex to operate but, due to the systems Globbing has implemented, can be replicated in an efficient manner across many markets. All of the software systems and operational procedures are based on the company-owned units in Armenia and the visionary principles are derived from the current team’s vast experience and business acumen.
is what places RIBS in a unique market position that has room for significant growth.
Join GLOBBING and make a difference in your community- and your life today.
The Globbing Franchise model will be a transcending brand that brings the old world into the new. It is estimated that in some countries, only 2% of the population shops online. Globbing was created to introduce these markets to the world of online shopping.
The operating model is a logistics business in nature and operational complexity, and it delivers an extremely convenient and quality experience to the customer with great results to the bottom line. Globbing listens deeply to its customers to create products that correspond to their needs. It is not afraid of a challenge and is willing to work hard, as will be expected of each franchisee. Innovators at mind and fighters at heart, Globbing has built a family and does more so that people get the best shopping experience.
Franchisees in a given market will start with a service center and warehouse space. From there, they can open additional satellite locations, which will range in size but will usually be less than 1,000 square feet, depending on the market and availability. In some markets, the locations could be highly visible from the street and allow for walk-in foot traffic. The location should be open and allow for the customer to easily view the prominent displays with a high-end retail look and feel.
Typically, an employee will be at the front of the operation to greet the customer and help them with their purchase, shipping, or any other needs. Employees and management in the store should be courteous, professional, and should be knowledgeable about the process.
The Globbing model is simple and structured efficiently to provide profitability and ease of operating management. The operating model is simple and has been structured with well-defined processes and software systems in place, which allows for ease of replication and will make for a straightforward training program with new franchise partners. The goal is simple: to offer people a chance to shop online without the risk, prior experience, or restrictions that some countries face.
Globbing is an international shopping platform, which has a range of services and tools that make it possible to buy from international stores fast, secure, affordable and get the purchases in Armenia, and in the future, many other countries around the globe. Founded in the US, today Globbing has a young, enthusiastic international team of 50 people, offices and warehouses in five countries and head office in Armenia.
Globbing creates a brick and mortar centralized location that allows customers two ways to shop internationally:
• “get address”
Because the company is now based in Armenia, we will use that as the example market for which we will replicate the services throughout the world.
A member of Globbing field support staff will visit each franchisee according to a schedule that is appropriate (based on the length of time that an individual has been a franchisee).
When the franchisee’s store first opens for business, a member of the corporate team will visit the location multiple times over their first year. After that first year, the physical visits will be decreased in favor of teleconferencing.
It is estimated that Globbing will need to hire one field supervisor for every 20-25 franchises in the field. This is a relatively “de-leveraged” support model that should allow for the high quality of support and guidance provided to franchisees. The Franchisor will incorporate a formalized mechanism for ensuring quality control among franchisees that will be implemented by these field supervisors. Designated staff members will perform supervision of field support duties.
In addition to field support, members of the Franchisor organization will provide the services listed below.
The Franchisor must assign a specific person to cover each of these support areas (one person can be assigned to more than one task). The names of support staff members who are officers, directors, or have significant management responsibility in conjunction with franchisees will be disclosed in the Globbing Disclosure Document. The Franchisor has the responsibility to assign a person/people to each task during the development of the franchise program. Much of the initial franchise support can be built into the company owned management style that currently exists.
The Franchisor will provide ongoing training and support in many areas critical to the success of the franchisee's business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines and administrative procedures.
Globbing Marketing Support
Globbing will coordinate the development of advertising materials and strategies for the benefit of all members of the franchise network. It will also supply franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchisee chooses to develop. Eventually, all marketing materials and collateral may be uploaded on to an intranet that would provide the franchisees the ability to download documents whenever needed.
The Franchisor or its affiliate will negotiate quantity discounts on behalf of all of its members, passing some or all of these savings on to the franchisees. This will include elements such as the furniture to open, marketing materials, and other needed items for operating a Globbing location.
Reporting directly to administration, this department is responsible for the financial and legal oversight of franchisees. Globbing will be providing support and guidance to franchisees on how to manage their books, but they will ultimately be instructed to hire their own accountant for their individual business.
Ongoing Research and Development
Globbing management and leadership will continue to research methods and techniques for franchise operations (including purchasing and promotional schemes) that enhance unit-level profitability. There will be continued research and development on how to better operate the retail locations and how to more profitably manage a Globbing franchise.
Join an emerging concept serving the increased need for a better company. Join the growing number of owners who have taken control of their futures. Join GLOBBING and become a franchise.
To take the next step toward independent business ownership in the franchise industry, please fill out the form.