Support and Training
Farewell is a mobile veterinary service providing at-home appointments for animal lovers in need of end-of-life care for their pets. In-home euthanasia allows pet owners the freedom to choose where they and their pet will spend their last moments together, in a comfortable, familiar environment where they can say goodbye peacefully and privately.
The comfort of home is what it’s all about, and the many benefits of at home euthanasia include:
• Allowing a pet to rest at home / no upsetting car ride to a clinic
• The presence of family and friends and other pets
• The ability to set a calming atmosphere i.e. candles, music, pictures • Grieving in private
• Location selection may be very personalized / inside or outside
• Religious freedoms
• Home burial convenience
• Privacy afterward
Via franchising, we envision expanding the Farewell businesses all around the United States. The Farewell business model is a unique approach to the pet business in that veterinarians can purchase this as a part-time option, in addition to their careers as a vet, as a way to make additional income and help families in need.
Through the careful development and calculated preparation of the business model, the pet industry segment will be enhanced by Farewell. This will be accomplished through a finely tuned operating model, local franchise partners taking on the financial commitment and operational responsibilities and operating technology that allows the organization to scale effectively.
Farewell is uniquely positioned to take full, positive advantage of this business segment with a brand, operating model and marketing system that offers a higher likelihood of success and a stronger operating presence than the rest of the industry. Farewell has the opportunity to become a household name in the pet arena over the next five years. The principal of the company, Dr. Kathryn Reilly brings an operating intensity and is motivated to lead the Farewell brand into a national rollout model, via franchising.
The Farewell franchise model will be an owner/operated service which allows a veterinarian to start their own business in the pet industry. This incredibly low initial start up will keep the capital required to launch a franchise to a minimum. Upside opportunity is large in all metropolitan markets as the demand for pet services increases each year. For the franchisee, this will be an amazing opportunity to add additional sources of income while following their passion and helping their local community.
The business model is run out of a home office but the franchisees will be encouraged to canvass their local market. They should meet with local vet clinics and drop off business cards, along with an explanation of their services. We also encourage them to introduce their services to other local businesses which may be pet oriented (e.g. pet stores, groomers, kennels/day care operations) or otherwise (e.g. hair salons, cafes, grocery stores, etc.). The key elements to the organization’s success are in the franchise owners and their professionalism and dependability, as a large portion of the business is word of mouth.
The Farewell model has established a leadership position in the Harleysville, PA market and will use this operating prototype as the model to project future market growth. The full list of services include:
• Peaceful Euthanasia
• Individual Cremation with return of ashes • Group Cremation
• Personalized Keepsakes
• Burial shrouds
• Grief support
Franchisees will all operate very similarly to each other. There will be an emphasis on initial marketing techniques during the training programs to ramp up revenues. It will be imperative that a franchisee has a strong launch to their franchise to ensure a solid book of referral business for years to come!
Farewell is here to provide compassionate end-of-life care for pets within the comfort of their own home. People are searching for a way to ease the pain during this difficult time in their pets’ life and a path to help them say their last goodbyes. Farewell is here to help. By being a part of the Farewell family, you have the opportunity to be a blessing to others through the step of euthanasia. Clients feel a sense of relief once they have decided to compassionately end their pet’s suffering. We can help pet owners find the selflessness to be able to choose to say goodbye rather than prolong a poor quality of life. It’s a brave decision in which many people to help to get to. The work within the Farewell model is truly rewarding.
Farewell is different from our competitors; we are euthanasia-only. This keeps the concept simplistic and easy to work within. Since euthanasia is the final step to a client’s relationship with us, it means that we meet with the client once. When a client has recognized the need for our services, you can make their first-and final-appointment with us according to what works best in your schedule. There is no need for ongoing visits or continued client relationships. Further still, you have the chance to do a great job every time. Clients are satisfied with the visit because they see the results and feel the relief that you have brought to them. You have to maintain only the stock needed for the euthanasia, meaningless to maintain within your business. With Farewell, we are not hospice or palliative care. We are helping clients make the brave decision to aid their pets to reach the goal of relief through euthanasia.
Support will be provided to Farewell franchisees through phone and virtual support. The Franchisor will incorporate a formalized mechanism for ensuring quality control among franchisees that will be implemented.
In addition to field support, members of the Franchisor organization will provide the services listed below. The Franchisor must assign a specific person to cover each of these support areas (one person can be assigned to more than one task).
The names of support staff members who are officers, directors, or have significant management responsibility in conjunction with franchisees will be disclosed in the Farewell Disclosure Document. The Franchisor has the responsibility to assign a person/people to each task during the development of the franchise program.
For now, Dr. Kathryn Reilly will occupy all positions.
The Franchisor will provide ongoing training and support in many areas critical to the success of the franchisee's business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing
guidelines, and administrative procedures.
Farewell will coordinate development of advertising materials and strategies for the benefit of all members of the franchise network. It will also supply
franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchisee chooses to develop. Eventually, all marketing materials and collateral may be uploaded on to an intranet that would provide the franchisees the ability to download documents whenever needed.
The Franchisor or its affiliate will negotiate quantity discounts on behalf of all of its members, passing some or all of these savings on to the franchisees.
Reporting directly to administration, this department is responsible for the financial and legal oversight of franchisees. Farewell will be providing support and guidance to franchisees on how to manage their books, but they will ultimately be instructed to hire their own CPA for their individual business.
Join an emerging concept serving the increased need for a better mobile veterinary service. Join the growing number of owners who have taken control of their futures. Join Farewell.
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