Basils

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Description

FRANCHISE OPPORTUNITY
The Turnkey Food Franchise for Emerging Entrepreneurs.

BE PART OF THE NEW SWEET SPOT FOR RESTAURANT INDUSTRY GROWTH.

The post-pandemic environment has seen numerous changes in the restaurant industry landscape. Rising like a phoenix above the rest is the fast-casual segment, which has experienced record growth. Over-performing on both traffic and sales, it enjoyed an 11.2% expansion in 2023, and is projected to reach $337.8 billion by 2032.

Delivering an easily replicable model that will be a hit in any market, Basil’s offers a distinct value proposition:

Proven Concept
Basil’s has three successful operating locations in Jackson and Ridgeland Mississippi, which speaks to our popularity with consumers and the quality of our brand.

Strong ROI
With competitive startup costs and a proven track record of profitability, Basil’s offers a robust potential ROI for a motivated franchisee.

Turnkey Model
Through over 15 years of operating experience, the Basil’s team has created a high-quality menu and streamlined food preparation systems that take the guesswork out of opening a restaurant.

Brand Positioning
Branding is essential in today’s business world, and Basil’s stands out for its quick, friendly service, delicious craft food, and fun atmosphere – all at a competitive price point.

Experienced Management Team
Our franchise partners will benefit from the Basil’s management team’s decades of industry experience and proven business acumen.

SIMPLE FOOD DONE WELL.

At Basil’s, our philosophy is simple: use great food, great service and a great experience to make each day better for our guests, make each community more culturally vibrant, and enrich the lives of our team. We start with our family secret focaccia dough recipe, add the highest-quality ingredients, bake it in the oven, roll it up, cut it in half, and you eat it like a sandwich! In addition to our signature paninis, we offer 10 inch pizzas, soup & salad, uniquely southern sides, and delectable desserts. Our scratch-made menu focuses on delivering flavor and fun in a fast, friendly format. By streamlining our food preparation systems, we are able to minimize overhead, helping to simplify our model while maximizing potential gains.

Having grown to three successful operating locations over our decade and a half in business, we’re ready to bring Basil’s killer eats and proven business model to new markets through franchise offerings.

WHAT SHOULD YOU BRING TO THE TABLE?

Basil’s focus on top-notch quality and uncompromising service is the foundation for our success. Potential franchisees should show that same dedication to delivering the best possible consumer experience – in other words, you should enjoy serving people! Because the fast-casual restaurant business is just that – fast-paced – it’s also important that our franchise partners understand both employee and cost management. Ideally, franchisees should have some previous restaurant experience. Whatever your business background, you can rest assured that our training program will teach you everything you need to know about running a successful restaurant.

We’re looking for:

Strong Sales and Customer Service Abilities.
Good with Timing, Organization, & Schedule Management.
Solid Business Acumen.

WE’LL HELP PROVIDE THE RECIPE FOR SUCCESS.

All good recipes start with the right ingredients. For a franchise to get off the ground and operate successfully, training and support are essential. Like our paninis, our training and support program is uniquely crafted to yield superior results. The Basil’s management team is dedicated to helping our franchise partners reach your business goals.

Comprehensive Training
We designed our initial training program to empower our franchise partners with all the necessary knowledge to launch and operate a lucrative Basil’s franchise.

Support

Operational– Basil’s will provide ongoing support in many areas, including accounting, payroll, product ordering, IT systems and customer service.

Marketing– We will help with the development of local marketing plans, advertising materials, and digital SEO/SEM strategies including social media to leverage our popular brand.

Ongoing R & D– Basil’s will provide our ongoing menu updates, promotional schemes, and operational refinements to enhance profitability throughout the franchise program.